With the bar being raised for events year on year, clients are looking for new and unique ways to stand out.
This is where event technology comes into play and in particular, holographic technology, which has taken the event industry by storm, transforming how brands engage with their audiences and creating unforgettable experiences at events.
Whether you’re planning a brand activation, product launch, or any event requiring a wow factor, holograms can be the perfect solution.
In this blog, we’ll cover everything you need to know about using holograms in events: how they work, their differences from 3D projections and how they can be used to enhance events.
We’ll also discuss why corporate companies in particular should incorporate holographic technology into their events and how it can be used to transform and create incredible event spaces.
What Is a Holographic Projection?
A holographic projection is a 3D image (or video) which appears to float without any physical support: it’s not fixed to a TV screen, it’s not projected on to a wall, it’s projected into empty space creating an image that looks like a physical object, person or other.
What’s more, unlike traditional 3D images, holograms are free-standing and can be seen from any angle without additional equipment.
Unlike 3D TV screens or cinema screens, for example, which require 3D glasses or even headsets to view.
This is a much more user-friendly, simple way to immerse guests in a visual experience like this, creating objects that come to life with visual effects that engage audiences.
Specifically in the application of events, holographic projections can also be used to transform event spaces and venues into a visually stunning space, creating visuals like you haven’t seen before!
What is the Difference Between 3D Projection and Holographic Projection?
3D projection and holographic projection are very similar – they both create the illusion of depth.
So, what’s the difference?
3D projection requires a physical space or objects to project the image on to – 3D projection simulates depth on a 2D surface.
For example, 3D projection is often used on the outside of a building, inside walls of an event space.
With 3D projection, any surface or backdrop becomes your screen. You can use it to replace or enhance the decorations in your event space – rather than physical decorations, you can create projected ones.
However, a holographic projection goes a step further in creating 3D, free-standing images that don’t require any external equipment for the viewer to wear or use to see the image.
Therefore, you are not fixed to a surface: you can place the projections anywhere you like, allowing you to be more creative and push the boundaries.
Holograms offer a more natural and immersive experience as these projections appear to exist in the real world.
What is Augmented Reality Projection?
Augmented reality (AR) projection is overlaying digital animations on to real world surfaces – AR enhances a real world environment by projecting images on top of what you’re already seeing.
Unlike holograms, AR does require the use of equipment – headsets or, more frequently, the use of your smartphone camera to see the digital aspects – you cannot see AR with the naked eye.
This technology is extremely useful for events, especially conferences and fan zones.
For conferences, it’s a great way of showing guest speaker information and navigational aspects of your event – it adds an extra layer of information or even entertainment by projecting this on to the surfaces of your event space – the floors, walls and objects within your event space.
AR projections create a more interactive and engaging event space – find out more on our immersive reality event services page.
How Are These Types of Holographic Technology Used in Events?
Holographic technology can be used in multiple ways to enhance your events.
It’s a great way of enhancing and creating a unique event experience for guests, making your event stand out for the right reasons.
Holographic technology is often used to enhance entertainment at events – one way being through projection mapping dance shows and other stage performances.
Holograms can interact with live performers, whether it’s through synchronised dancing, vocals or other. They add some real depth and excitement to the show.
How Can Hologram Events Promote My Brand?
Holographic technology is a fantastic integration to bring to your brand activations and product launches, bringing your logo, product(s), key messages and more to life in a visually appealing and impactful way that leaves a lasting impression.
One example is our holographic LED drummers that use this technology to enhance their drumming show in a unique way, where the logos appear to interact with the performers, projecting their logo and moving with the performance:
These are frequently used for brand activations and product launches as a unique way of incorporating logos in stage performances.
Another way is through ‘display cases’ which can showcase products in a unique way, especially if it is a physical product.
For example, these can be used to make your new product appear as if it is floating in mid-air – a great way of showcasing a concept product or displaying the information of your product in a unique and exciting way.
Another way we like to utilise holographic technology in our events is through creating interactive holographic touch screens that enable attendees to find out more information about the event – whether it’s a navigational map, guest speaker information or other.
These stations are a great way of creating engaging content for guests, leaving a lasting impression.
For more ideas around this topic, take a look at 5 Unique Brand Activation Ideas.
How Versatile is Holographic Technology?
One of the best aspects of holographic technology is how flexible the technology is, the possibilities with what you can do with this technology is endless.
As mentioned, holographic technology can be projected on to any surface you can imagine – entire buildings, walls, floors and other surfaces.
It can be used to display holographic logos or products to display at an event. It can even be used to transform an entire event space with immersive holographic visuals.
Holographic technology can be used to transform the exterior of buildings into a dynamic canvas, projecting a story on to the building, making the building part of the visual experience.
It can be applied to entertainment too, as a way of creating a high-level production show that leaves a lasting impression on guests.
The technology is fully adaptable and can therefore be tailored to suit your specific needs and requirements and it can be utilised in all aspects of your events – from the visual, and decorational side to the performances and entertainment.
What Are the Latest Trends in Holographic Technology?
As mentioned, the possibilities of holographic technology is endless and as such, is constantly evolving. But what are the current trends? Here’s two.
Live Streaming Holograms
Live streaming holograms have been taking the events industry by storm, where real people can be projected anywhere in the world, in real-time, allowing for global, LIVE participation in events.
These are a fantastic addition to virtual and hybrid events.
For example, you could have a guest speaker who is speaking at a conference in London, UK, who is being projected onto a stage in Munich, Germany, or any other place in the world.
This allows you to engage with attendees around the world – a fantastic option if you are a company that operates globally and wants to put on a conference, for example.
AI Holograms
Another current trend is AI powered holograms where an AI assistant can engage with your event guests providing information and even entertainment in a new and unique way.
These work great as event guides, for example, where you can have an AI hologram be an information help point for guests.
This is a much more engaging way of providing information for your event guests.
AI has taken the events industry by storm – take a look at this blog we done covering how event managers can use AI in their events.
As technology continues to advance, we can expect to see even more immersive and interactive holographic experiences in the near future.
For more futuristic event ideas, check out our blog on technology essentials for successful events.
How Are Hologram Events Changing the Events Industry?
Hologram events are taking the events industry by storm.
They provide new and unique ways for corporate clients and companies to engage their event audiences.
They have completely transformed event production too – pushing the boundaries of event spaces and their visual and functional aspects.
This technology has completely changed how guests engage at events, adding new layers to your event space and elements for guests to interact with.
The use of this technology helps you to differentiate your offering, making your event stand out for the right reasons and therefore attract more interest. more attendees and sponsors.
We’ve discussed this topic in-depth on our Future of Conferences blog.
Where Can I Hire Event Hologram Technology?
If you’re looking to incorporate holographic technology into your next event, we can certainly help!
We can help incorporate cutting-edge event technology into your event, whether you require 3D projection shows, holograms or anything else.
With over fifteen years of experience in the events industry, we have the expertise to bring your vision to life.
Get in contact with a member of the events team today to discuss in more detail. Alternatively, take a look at our service pages below.
Event services:
- Holographic event services
- Event technology
- 3D projection shows
- Bespoke shows
- Event production
- Set and stage design
Events we deliver:
- Brand Activations
- Product Launches
- Conferences
Related Blogs:
- The Future of Conferences
- Tech Wonderland: Futuristic Christmas Ideas For Companies
- Technology Essentials For A Successful Event
- 5 Cool Brand Activation Ideas